A CRITICAL REVIEW OF THE USE OF FACEBOOK AS A SOCIAL MEDIA TECHNIQUE Literature

A CRITICAL OF THE USE OF FACEBOOK AS A SOCIAL MEDIA TECHNIQUE TO PROMOTE bittie AND MEDIUM SCALE BUSINESS ONLINE - Literature review Exampleoviding online shopping experience to its customers and over the years this mode of shopping has been very well authoritative by the customers (Internet World Stats, 2012a). However the industry had also witnessed a crash of some major companies and it was realised that competing in the age of internet has become more than risky and this tool has to be used very wisely so as to gain the competitive edge (Internet World Stats, 2012b). Social media is still being deemed as a transforming power of the present world. It makes marketing more innovative and intellectual. Social media network allow its users to parcel ideas, events, activities and interests by providing a platform to assign news and knowledge, provides different alert services like CAS and SDI, facilitates enhanced consumer knowledge by allowing product reviews, provides informat ion about new products and services and allows businesses to come up with innovative strategies that would help the owners expand the business opportunities among a wide range of customers (Kalmath, 2013 Humphrey and Schmitz, 2002).The activity of a group of people gathering together to share knowledge, views and information by making the use of conversational media is commonly known as Social media (Weinberg, 2009 Kaplan and Haenlein, 2009). There are different forms of accessible media that SMEs can take good of, for example, social book marking, blogs, social networking websites, content writing communities, virtual worlds, micro-blogging sites, online gaming websites, news sites, online forums and many more. Web 2.0 and social media are both, means of communication that share the same features implying both are user-friendly and user-empowering and enhance knowledge sharing (Erdogmus and Cicek, 2012). A company can overcome the problems associated with the conventional methods of marketing, by way of adopting social media marketing strategies. Thus the user will be able to efficiently allocate the available resources to improve